Digital marketing refers to the use of digital channels, such as search engines, social media, email, websites, and mobile apps, to promote a product, service, or brand. It encompasses a range of strategies and tactics that are designed to connect with and engage consumers online.

Digital marketing can take many forms, including:

Search engine optimization (SEO) - the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases.

Pay-per-click (PPC) advertising - a form of online advertising where businesses pay for each click on their ads.

Social media marketing - the use of social media platforms to connect with and engage with audiences and promote products, services, or brands.

Content marketing - the creation and distribution of valuable, relevant, and engaging content to attract and retain a target audience.

Email marketing - the use of email to communicate with customers and promote products, services, or brands.

Mobile marketing - the use of mobile devices and apps to promote products, services, or brands.

Digital marketing allows businesses to reach a wider audience than traditional marketing methods and enables them to target their advertising to specific demographics, interests, and behaviors. It also provides businesses with valuable insights into consumer behavior and engagement, allowing them to optimize their marketing efforts for better results.